Website SEO and SEM by Nottingham Digital Design
Our Website Search Engine Optimisation Service
Search engine optimisation (SEO) is a form of digital marketing and website promotion that involves making use of a variety of techniques to result in an increased search ranking for specific keywords and phrases – in short, it helps you to appear higher on Google/Bing/Yahoo when someone searches for a keyword you specify. SEO is an organic form of boosting your potential business and website search ranking as search engines index and rank based upon a number of factors – many of which are unclear.
There is no guaranteed way to know just how much traffic you can attract from the use of effective SEO until you try. By attempting to boost your search ranking you are constantly moving past websites with inferior optimisation until finally you reach a point that you’re happy with and can sit back, and watch the visitors pouring in. Of course it doesn’t end there, for business websites specifically the increased traffic can directly correlate to increased sales.
Our Website Search Engine Marketing Service
Search engine marketing (SEM) is an alternative to optimisation and involves advertising directly with a search engine to boost website traffic, since Google is the most commonly used search engine in the UK and much of the world it is beneficial to use Google Adwords to promote your website. Through using a marketing campaign for search engines it is possible to divert traffic from competitors by having your website featured in a more prominent position.
There are a number of services available to make use of SEM to boost website traffic, including; Consultancy regarding an advertising campaign via SEM, Google Adwords setup, Google Adwords Management/Optimisation. Many of some of the most popular websites use search engine marketing to boost their traffic on top of any number of other techniques, including search engine optimisation.
Over 90% of search engine use in the United Kingdom was through Google, and the only way to advertise on Google is using Google Adwords.
Additional
Google’s Advertisers Guide is available here